Our SEO Process

A proven, systematic approach to achieving sustainable search rankings. Here's how we deliver results for Glasgow businesses.

1
Discovery
2
Strategy
3
Implementation
4
Monitoring
Phase 1

Discovery & Audit

Week 1-2

Every successful SEO campaign starts with understanding where you are now. We conduct a comprehensive audit of your website, analyze your competitors, and identify the opportunities that will drive the biggest impact for your Glasgow business.

What We Analyze

  • Current rankings and visibility
  • Technical site health
  • On-page SEO factors
  • Backlink profile quality
  • Competitor positioning
  • Content gaps and opportunities

Deliverable

Comprehensive Audit Report

Detailed findings with prioritized recommendations

Phase 2

Strategy Development

Week 2-3

Based on our audit findings and your business goals, we develop a customized SEO strategy. This isn't a template - it's a roadmap built specifically for your Glasgow business, your industry, and your competitive landscape.

What We Create

  • Keyword targeting strategy
  • Content roadmap
  • Technical optimization plan
  • Link building strategy
  • Local SEO tactics
  • Timeline and milestones

Deliverable

SEO Strategy Document

Complete action plan with priorities and timeline

Phase 3

Implementation

Ongoing

This is where strategy becomes action. Our team executes the optimization plan systematically, tackling technical issues, optimizing content, and building quality links to improve your search visibility.

What We Do

  • On-page optimization
  • Technical SEO fixes
  • Content creation and optimization
  • Link outreach campaigns
  • Local SEO improvements
  • Continuous refinement

Deliverable

Monthly Implementation Reports

What was done and what's coming next

Phase 4

Monitoring & Reporting

Ongoing

SEO isn't set-and-forget. We continuously monitor your rankings, traffic, and conversions to ensure the strategy is working and identify new opportunities for growth.

What We Track

  • Keyword rankings
  • Organic traffic growth
  • Conversion tracking
  • Competitor movements
  • Technical health
  • ROI measurement

Deliverable

Monthly Performance Reports

Clear metrics showing progress and ROI

What to Expect

A realistic timeline for SEO results

Month 1-3

Foundation & Quick Wins

Technical fixes implemented, on-page optimization complete, initial content improvements. You may see early ranking movements for less competitive terms.

Month 3-6

Significant Improvements

Rankings climbing for target keywords, organic traffic increasing, link building gaining momentum. More visible impact on search visibility.

Month 6-12

Major Growth

Strong rankings established, substantial traffic growth, leads and conversions increasing. Compound effects of sustained SEO effort become clear.

Frequently Asked Questions

SEO is a long-term strategy. Most clients see initial improvements within 3-6 months, with significant results appearing between 6-12 months. Quick wins like technical fixes and on-page optimization can show results sooner.

We provide comprehensive monthly reports covering rankings, traffic, conversions, and key performance indicators. You'll also have access to a dashboard for ongoing monitoring between reports.

You'll be assigned a dedicated account manager who will be your primary contact throughout the engagement. They'll coordinate with our specialist team and ensure seamless communication.

No ethical SEO agency can guarantee specific rankings, as search algorithms are controlled by Google. What we guarantee is our commitment to best practices, transparent reporting, and continuous optimization to improve your visibility.

SEO strategies should evolve. If your business goals change, new opportunities emerge, or we identify better approaches, we'll adapt the strategy. Regular strategy reviews are part of our process.

Ready to Start Your SEO Journey?

Let's discuss how our process can drive results for your Glasgow business.

Get Started Today