What is Technical SEO?
Technical SEO refers to the process of optimizing your website's infrastructure to help search engines crawl, index, and render your pages more effectively. While on-page SEO focuses on content and off-page SEO focuses on links, technical SEO focuses on the foundation that supports both.
Key technical SEO elements include site speed, mobile-friendliness, secure connections (HTTPS), XML sitemaps, robots.txt configuration, structured data, and Core Web Vitals. When these elements are properly optimized, search engines can better understand and rank your content.
Technical issues can severely impact your rankings even if you have great content and strong backlinks. A site that's slow, has crawl errors, or isn't mobile-friendly is fighting an uphill battle.